Link to abstract
Presenter: Dr Evangelos Moustakas, Middlesex University
Since October 2006, an International Exchange Program has been organised for graduate students between the Business School Marketing Department and Loyola University of Chicago. The current collaboration has been initiated by Dr. Raymond Benton Jr. (Professor at Loyola University Chicago) and Dr Evangelos Moustakas (Middlesex University in London). More specifically, during 2007, 2009, 2010 and 2011, a group of graduate students of Middlesex University have been accompanied to Chicago. Students had the opportunity to attend lectures and workshops at the School of Business Administration (Department of Marketing) of Loyola University Chicago. Graduate students from both Universities were given the opportunity to attend Marketing classes and take part in professional residential visits which included Microsoft Technology Centre, Google Corporation, Chicago Bulls' United Centre Arena and Chicago Board of Trade, as well as research workshops at the University of Illinois in Chicago and at the Columbia University in Chicago.
Evangelos shared his experiences with interested conference delegates, describing how the trip had been planned, funded and delivered as well as discussing possibilities for further improvement. He was able to answer questions from delegates about cultural differences and give evidence how exchanges can improve employability chances, confidence and achievement for Middlesex students.
Carole Davis, CLTE